Any of us can create a piece of art that will inspire others to either copy or use it to influence their work. Susan Meiselas’ story travelled the world when another artist remixed her work and used it for another purpose. I found the reading about “Joywar” interesting, yet somehow disturbing. Because what would happen if my image was used to interpret something I was against? Would I be able to stop this individual from using my work, or would I have to put up with it despite the fact that my work would not interpret my vision. I guess it depends on where my image ends up and how much control of it I relinquish.

I had it happening to me few times when my image was reposted or published. Luckily the context of the image matched the message and I didn’t have any issues with it. When people contacted me to ask for permission to use any of my images, I asked them what the context was about and they happily explained why they felt my image was suited to accompany their publication.

My work is often used to create promotional pieces for the London Beefeaters Football Team.

The thought of a stranger using my image without permission to interpret their work is somehow troubling me. When that happens I look for possible positive outcomes such as first learning about the artist who used my image, what prompted them to use it, if their vision is close to mine can we communicate more, can we perhaps collaborate on future projects, could this lead to greater promotion of my work; although there are few industries that I would not want my work to be associated with at this time.

Occasionally I come across some of my images on social media. One of the more recent ones was on Instagram, reposted by one of the football teams in reference to their former player who is now playing for one of the Canadian Football League teams. 

Reference links:

Susan Meiselas’ work

Some photographers use other medium to enhance their work. Steven Hall very cleverly combines both

Flora Borsi enhances her photographs through photo manipulation to create surreal images

Ronald Ong and his photo manipulation to merge animals with food items